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Social media marketing has become such an integral part of commerce that virtually every business needs to grow their online presence in order to compete in the digital world. Because social media is such a new platform, there is immense opportunity for those that explore and learn how to take advantage of it. One of the advantages is how easy it is to connect with your target audience, in ways that can’t be done using traditional forms of media. If you’re feeling intimidated by the idea of diving headfirst into the world of social media marketing, Thomas Media Group is here to help you create the best marketing strategy for your business.
- Design that attracts customers.
- Beautiful and modern design that makes a difference and speaks your brands voice.
- Boost your sales with strategically designed marketing materials
After you have honed in on a brand strategy and brand identity, we can begin to increase your brand presence through social media. While more “likes” and follows are a great sign of positive engagement, the end goal is always to increase traffic and sales. Social media is a great tool for finding potential customers and creating quality interactions, ultimately leading to clicks and conversions.
Our comprehensive Social Media Management Strategy ensures connection to your customer base and improvement of brand vitality, through sales .
Research & Planning-
The first step to any social media marketing strategy is research and planning. Your team should dedicate approximately two hours every week figuring out what your social media should look like. This includes:
- Reviewing your company goals.
- Sourcing internal and external content that matches your goals.
- Outlining your editorial calendar in advance.
The worst thing your team can do is immediately jump into posting and sharing without having a plan in place to achieve and measure success.Once we have the plan set, the second step to your social media marketing will be creating your internal content. This mainly includes writing blog posts and articles, which can be shared on social media and in turn drive traffic to your website
The more blog posts, white-papers, and info-graphics you create, the more likely that you’ll be able to establish your business as a thought leader in the industry. The next step of our marketing strategy is curating content. Our marketing team will search the web each week searching for insightful and inspiring content to share, is integral to engaging your audience and keeping them interested. With that content as continued inspiration we will start to schedule the content we created out to your audience.
Once we’ve planned, created and curated all of your content, it’s time to start sharing everything throughout social media. Keep in mind that each social media channel—whether it’s LinkedIn, Facebook, Twitter, or YouTube— has its own tone and style that should guide the way you craft your content to make it stick.
To get a better idea of how we post on each social media platform, we keep all of our Social Media Management in an editorial calendar that will be shared with your team.
In case you’re still unsure, the sharing process should look a little like this:
- Select the content you want to share (curated or created).
- Choose the appropriate social network.
- Draft the post to fit the social network and your audience.
- Schedule the post for the day and time that works best.
No social media marketing strategy is complete without analytics. In fact, 76% of marketers reported that being data-centric is key to success. Every week your team should spend at least 3.5 hours reviewing your social analytics to discover what drove the top results. You should be seeing where your audience was most active, what content generated the most leads, and which trends your business should participate in.